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What is crawling in SEO?

Crawling is the process by which search engine bots follow links on websites to discover and analyze content. It plays a critical role in...

3 days ago5 min read

SEO and Design: a toxic marriage or beautiful love affair?

The following post is a guest post written by Jenny Belanger, owner of Jenny B Designs. Jenny is a frequent collaborator and friend of...

Nov 25, 20249 min read

Google antitrust and SEO

What it means for your business In case you’ve been on vacation, on the moon, or just really busy getting things done, you might have...

Sep 17, 20243 min read

Wix SEO vs Wordpress SEO

Wix SEO vs Wordpress SEO: facts from an SEO expert designed to help small business owners choose the best platform for their website.

Aug 9, 20244 min read

The use of AI in SEO (ft. Jennifer Lopez)

Did you know Jennifer Lopez recently produced and starred in a movie about AI? I was pretty surprised to discover that, but it was a good...

Jul 2, 20243 min read

SEO consistency: a comparison with walking my dog

If you’ve known me for any time at all, or been following me on social media, you’ll probably know I have a dog called Cocoa. She’s a...

Jun 25, 20243 min read

Why you need to fix broken links

We’re going to start this post with a little game of ‘spot the difference’. Here are two very different images of shops. Obviously, the...

Jun 18, 20243 min read

Where we learned our SEO skills

It’s been a while since I introduced myself, and I’ve never really told my SEO origin story anywhere, so here goes: I’m Claire, and I run...

Jun 12, 20244 min read

When NOT to invest in SEO

You’ve probably heard a lot from me and others in my field about how SEO can help businesses. But the truth is, we can’t help everybody....

Jun 11, 20243 min read

Do you speak the language of Google?

🇪🇸 Hola. 🇫🇷 Je m’appelle Claire. 🇩🇪 Ich spreche Google. The language of search can be intimidating to a non-search expert. Here’s a...

Jun 5, 20243 min read

Is your perfectionism killing your search rankings?

Perfectionism kills search rankings. One of the hardest things I’ve had to unlearn as an entrepreneur is perfectionism. If you’re...

Jun 4, 20243 min read

We're in 1st position on Google

OK, so this might not be the greatest SEO achievement of my life. We recently got to the top of the search rankings for 'Somerville SEO...

May 29, 20243 min read

Can local businesses make money from search?

"Someone asked me recently whether it’s really possible to make money from search. And of course, the answer is certainly ‘yes’. But...

May 28, 20243 min read

Does clickbait work in search?

I’m sure you know what I mean when I say the word ‘clickbait’. Over the last few years, we’ve heard more and more about it. Especially...

May 22, 20243 min read

Why do ecommerce businesses do well in search?

Google loves ecommerce businesses. This is because handing over money online is the ultimate marker of trust in a business, and...

May 21, 20242 min read

Things that hurt SEO

Are you inadvertently harming your website's chances of ranking in search? Simple checklist of four areas business owners often get wrong,

May 15, 20243 min read

How to increase revenue by 150% in six months: case study

Need a way to increase your revenue by 150% in just six months? If you do, read on... Because this has just happened with one of my...

May 14, 20243 min read

How to get more links to your website - 5 minute hack

Here's a 5-minute hack to help you get more links to your site. You might already know that links are an essential part of SEO. In fact,...

May 8, 20243 min read

SEO and Storytelling

Imagine you could implement one SEO task per week for your business? And it didn’t have to take all day. It would feel pretty manageable,...

May 7, 20242 min read

When is SEO 'done'?

A client recently asked me when SEO can be considered ‘done’. The short answer is: probably never. The limit here is ambition and...

May 1, 20243 min read

SEO isn't dead

Please shut up, SEO is not dead. OK I’m truly sorry if that sounds snippy (those of you who know me know that’s not like me at all). But...

Apr 30, 20244 min read

How to choose a keyword for your business

"How to choose a keyword for your business When we’re talking about SEO, the core of a good strategy is identifying a primary meaningful...

Apr 24, 20243 min read

How to get low intent traffic to convert

"80% of internet searches are informational in nature. That means that 80% of the time, someone is searching for information and not...

Apr 23, 20243 min read

Is it important for a website to look good on mobile?

Did you know over 60% of internet searches take place on mobile? That means 60% of your customers aren’t using a laptop or desktop...

Apr 18, 20242 min read

Free SEO blog post template

Get the exact Search-Engine-Optimized blog template that I used to build my site to 45k organic monthly visitors.

As well as occasional nuggets of wisdom from me.