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About Aloha Life Digital


How we got here...


My name's Claire (yes, that's me on the right), and I'm the Creator of Aloha Life Digital.

I'm an award-winning British entrepreneur, living in the USA. I've built multiple businesses from scratch, raised VC capital, prepared marketing campaigns that have generated millions in revenue, and delivered unique and innovative products to thousands of happy customers. 

Aloha Life Digital is the culmination of twenty years' worth of working online with digital publishing, eCommerce, Marketing and SEO, in a variety of guises, both for prestigious globally-recognized companies and for fast-moving startups, as well as with many of the world's biggest tech companies. I am delighted to now have the opportunity to package up everything I have learned from these experiences and use it to springboard amazing businesses like yours to the next level.

These are my four main areas of expertise:

  • Content Strategy

  • SEO Strategy

  • Copywriting

  • Content Marketing Strategy

I'm a highly organized person with a healthy dose of empathy. I value innovation, creativity, and I love to just get shit done. If you're an entrepreneur or decision-maker in your business and you'd like to work with me, I'd love to hear from you.

Get in touch with me here.


P.S. That's my dog Cocoa in the picture, by the way. She's a Beagle and she is excellent.

A bit more 'about'

What companies have you worked with in the past?

My entrepreneurial journey started ten years ago and rocket-shipped six years ago when I quit my safe and respectable job, and started an eCommerce subscription company of my own.

The wild entrepreneurial ride that ensued involved me relocating from the UK, to Germany, and then on to the USA, where I am now based just outside Boston, Massachusetts.

For 6 years, I built a VC-backed eCommerce subscription business selling plants. The company was called Lazy Flora, and we sold plants both on subscription and through an online store. Lazy Flora was sold in June 2022.

Prior to that, I worked in eCommerce strategy for Penguin Random House, and assisted them with selecting Shopify as their platform of choice for launching their first ever D2C offering. I then oversaw the work that went into launching that website.

Much earlier in my career, I worked with the Oxford Dictionaries team on improving the performance of their main dictionaries website, which was (and probably still is) one of the most heavily trafficked sites in the UK. I met regularly with the Google SEO team as they trained me and my team on how to work with the Google algorithm to improve our (already massive) organic search performance.

What has 'aloha' got to do with it? Are you from Hawaii?

I'm not from Hawaii. I'm a Brit who has relocated to the USA. I visited Hawaii on my honeymoon a few years back, and fell in love with the concept of 'aloha', and now try to apply it to everything I do in life. You can read more about the name 'Aloha Life' and the meaning of 'aloha' here.

How do you work with clients?

I have a four-step process for working with clients. Here's an outline of what you can expect when you work with me:

  1. Understanding your brand. 

  2. Clarifying your message.

  3. Building wireframes and generating copy.

  4. Creating and publishing a marketing funnel.

I will come into your business, tell you what you need to do to improve it, then either get out of your way so you and your team can make those changes, or make them for you myself, if that's what you want me to do.

What do you stand for?

My personal values are kindness, empathy, quality, and adventure. I apply these to everything I do in life.

A bit of fun...

Current thinking
28 June 2023

Favourite food

Strawberry and blueberry salad with candied pecans and raspberry vinaigrette. Mmm...

Entrepreneurial icon

My very own business coach, the incredible Hanneke Antonelli.​ 

When I'm not building businesses, I'm...

Reading or asleep. 

Fiction read

'Everyone in my family has killed someone.' A nice summer read. 

Personal development projects

Still going with the strength training. Lifting heavy now! Completing the 'Artist's Way' program over the course of this year with Julia Djeke.

Ready to take your business to the next level?

Let's see if we're a good fit.

I offer a range of services that can be tailored to your business. No job is too big or too small! Drop me a line to see how we can work together.

Green Peas

Free SEO blog post template

Get the exact Search-Engine-Optimized blog template that I used to build my site to 45k organic monthly visitors.

As well as occasional nuggets of wisdom from me.

Got it! Welcome!

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