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How do you get low-intent traffic to convert?
Let’s talk about CONVERSION What happens if the traffic that is finding your website just isn’t converting? As an SEO expert, I see this...
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Blog
Apr 42 min read
Are metadescriptions important for SEO?
Metadescriptions get you traffic. Metadescriptions are really important for SEO. They’re the bit of text you see in a google search...
Apr 22 min read
How to show Google you're an expert
Google loves subject matter experts. It likes to promote sites that have deep expertise on a given topic. And guess what? YOU are already...
Mar 192 min read
How long should a blog post be?
REALITY CHECK! Who has time to write 1000-word blog posts every day? Often, you’ll hear SEO experts tell you that content on your website...
Mar 182 min read
Aloha Life Digital Feedback
Nothing makes me happier than when we're seeing great results for a client, and when their business is growing exponentially as a result...
Mar 172 min read
How to get my business to show up in local search
Google only knows where your business operates if you make that information clear to it. If you’re a business that relies on attracting...
Mar 162 min read
Is targeting a smaller area better for my business?
A lot of people I work with are based in and around Boston. And there's a lot of prestige around getting to the top of the search results...
Mar 152 min read
What's one thing I can do to get started with SEO?
Whenever someone asks me the best way to get started with SEO, this is what I tell them. Create really great content. Lots of it. And as...
Mar 142 min read
Do faster websites really get more visitors?
Picture this: You're browsing online for something you need, and you click on a website. But instead of getting what you're looking for,...
Mar 132 min read
What the heck is a keyword?
You’ve probably heard this word banded around quite a bit online. And you know it relates to search, but what exactly is a keyword? Well,...
Mar 122 min read
Is SEO slow?
SEO doesn't have to be slow. A lot of the time, we hear SEO compared to a marathon. 'It's a marathon, not a sprint.' Sound familiar? And...
Mar 111 min read
5 ways to optimize your website for Google
1) Keywords - Incorporate relevant keywords naturally into your content. Think about what your audience is searching for and use those...
Mar 103 min read
How can I improve my ranking in search?
So you’re getting to grips with the basics of SEO, and now you want to improve your website’s ranking. To do that, you’ll need to make...
Mar 93 min read
What is local SEO and how can it help my business?
Local SEO is all about making your website appear on the web when someone searches for businesses close to their location. It’s a way of...
Mar 84 min read
How often should I update my website content?
There isn't a golden rule telling you how often you should update your website’s content. But sprucing up your pages regularly is never a...
Mar 74 min read
What are keywords and how do I choose the right ones?
Keywords are the words and phrases that people type into search engines like Google to find things online. They are a staple of SEO and...
Mar 62 min read
Should you do your own SEO?
Coming at this first as an entrepreneur. I've been there, done that, built a business that attracted 45k visitors/month. Yes, it is...
Mar 44 min read
Why is SEO important for my business?
SEO is all about increasing the amount (and quality) of traffic you drive to your website. In short, it makes sure people can find your...
Aug 7, 20236 min read
How does SEO work? An illustrated guide for non-techy people
When you have a website, the best way to ensure people can find it when they're using a search engine is by 'optimizing it for search'....
Jul 17, 20238 min read
What is SEO? (So you could explain it to your Grandma)
SEO stands for Search Engine Optimization. It’s a type of marketing that ensures a website’s content gets discovered when someone is...
May 1, 20235 min read
How to do keyword research for free
I was recently asked if there's a way to do keyword research for free. And there is! There are absolutely ways to research keywords for...
Mar 17, 20232 min read
How not to use ai
Want to hear a funny story about how NOT to use ai? This week, I commissioned an SEO agency to write an article. They promised that all...
Mar 9, 20236 min read
What is content strategy?
Content strategy is the development of a plan, so that you can then create content that meets specific business goals. Think of it like...
Jan 4, 202314 min read
A beginner's guide to writing SEO-friendly content
The most important things you need to know about SEO as a business owner or marketer. How to get Google to rank your site.
Free SEO blog post template
Get the exact Search-Engine-Optimized blog template that I used to build my site to 45k organic monthly visitors.
As well as occasional nuggets of wisdom from me.
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