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How do you get low-intent traffic to convert?

Let’s talk about CONVERSION What happens if the traffic that is finding your website just isn’t converting? As an SEO expert, I see this...

Apr 11, 20243 min read

Are metadescriptions important for SEO?

Metadescriptions get you traffic. Metadescriptions are really important for SEO. They’re the bit of text you see in a google search...

Apr 4, 20242 min read

How to show Google you're an expert

Google loves subject matter experts. It likes to promote sites that have deep expertise on a given topic. And guess what? YOU are already...

Apr 2, 20242 min read

How long should a blog post be?

REALITY CHECK! Who has time to write 1000-word blog posts every day? Often, you’ll hear SEO experts tell you that content on your website...

Mar 19, 20242 min read

Aloha Life Digital Feedback

Nothing makes me happier than when we're seeing great results for a client, and when their business is growing exponentially as a result...

Mar 18, 20242 min read

How to get my business to show up in local search

Google only knows where your business operates if you make that information clear to it. If you’re a business that relies on attracting...

Mar 17, 20242 min read

Is targeting a smaller area better for my business?

A lot of people I work with are based in and around Boston. And there's a lot of prestige around getting to the top of the search results...

Mar 16, 20242 min read

What's one thing I can do to get started with SEO?

Whenever someone asks me the best way to get started with SEO, this is what I tell them. Create really great content. Lots of it. And as...

Mar 15, 20242 min read

Do faster websites really get more visitors?

Picture this: You're browsing online for something you need, and you click on a website. But instead of getting what you're looking for,...

Mar 14, 20242 min read

What the heck is a keyword?

You’ve probably heard this word banded around quite a bit online. And you know it relates to search, but what exactly is a keyword? Well,...

Mar 13, 20242 min read

Is SEO slow?

SEO doesn't have to be slow. A lot of the time, we hear SEO compared to a marathon. 'It's a marathon, not a sprint.' Sound familiar? And...

Mar 12, 20242 min read

5 ways to optimize your website for Google

1) Keywords - Incorporate relevant keywords naturally into your content. Think about what your audience is searching for and use those...

Mar 11, 20241 min read

How can I improve my ranking in search?

So you’re getting to grips with the basics of SEO, and now you want to improve your website’s ranking. To do that, you’ll need to make...

Mar 10, 20243 min read

What is local SEO and how can it help my business?

Local SEO is all about making your website appear on the web when someone searches for businesses close to their location. It’s a way of...

Mar 9, 20243 min read

How often should I update my website content?

There isn't a golden rule telling you how often you should update your website’s content. But sprucing up your pages regularly is never a...

Mar 8, 20244 min read

What are keywords and how do I choose the right ones?

Keywords are the words and phrases that people type into search engines like Google to find things online. They are a staple of SEO and...

Mar 7, 20244 min read

Should you do your own SEO?

Coming at this first as an entrepreneur. I've been there, done that, built a business that attracted 45k visitors/month. Yes, it is...

Mar 6, 20242 min read

Why is SEO important for my business?

SEO is all about increasing the amount (and quality) of traffic you drive to your website. In short, it makes sure people can find your...

Mar 4, 20244 min read

How does SEO work? An illustrated guide for non-techy people

When you have a website, the best way to ensure people can find it when they're using a search engine is by 'optimizing it for search'....

Aug 7, 20236 min read

What is SEO? (So you could explain it to your Grandma)

SEO stands for Search Engine Optimization. It’s a type of marketing that ensures a website’s content gets discovered when someone is...

Jul 17, 20238 min read

How to do keyword research for free

I was recently asked if there's a way to do keyword research for free. And there is! There are absolutely ways to research keywords for...

May 1, 20235 min read

How not to use ai

Want to hear a funny story about how NOT to use ai? This week, I commissioned an SEO agency to write an article. They promised that all...

Mar 17, 20232 min read

What is content strategy?

Content strategy is the development of a plan, so that you can then create content that meets specific business goals. Think of it like...

Mar 9, 20236 min read

A beginner's guide to writing SEO-friendly content

The most important things you need to know about SEO as a business owner or marketer. How to get Google to rank your site.

Jan 4, 202314 min read

Free SEO blog post template

Get the exact Search-Engine-Optimized blog template that I used to build my site to 45k organic monthly visitors.

As well as occasional nuggets of wisdom from me.