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What is 'Aloha'?
So what's the inspiration behind the name 'Aloha Life Digital'?
Most of us know the word 'Aloha' as a Hawaiian greeting. But it's so much more than that.
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'Aloha' is an expression that conveys love, affection, peace, compassion, and mercy. Its literal meaning is also 'breath', or 'the existence of breath'.
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So when you wish someone 'aloha', you're doing far more than just saying 'hello', or 'goodbye'. You're bestowing on them love, affection, peace, compassion and mercy.
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What a lot for such a little word!
Why 'Aloha Life'?
'Aloha life' is a way of living, a way of being that is calm, tranquil, and that appreciates the beauty in nature, in other people, and prioritises kindness.
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The feeling of calm and serenity you get when living 'with Aloha' is something that can be really hard to find as a business owner, or busy marketer, especially when you're growing. Sometimes it can feel like there's nothing but pressure coming from all directions: finances, customers, suppliers, staff, family. Not to mention the pressure you pile on yourself. I know this first hand from running my own businesses over the past ten years.
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As a business owner, when you're hiring a new supplier, you need to know that that supplier is going to cause less stress and effort than you were putting in before you hired them.
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This is what I strive to offer with Aloha Life Digital: a little window of serenity from an otherwise stressful work environment. I want to make your business (and hopefully also your life as a result!) feel more 'Aloha'. I want to bring more 'Aloha' to your life.
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This article gives a beautiful description of 'Living with Aloha', if you want to know more.
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As well as occasional nuggets of wisdom from me.