Here's a 5-minute hack to help you get more links to your site.
You might already know that links are an essential part of SEO.
In fact, I would say links are one of the two foundational pillars of good SEO.
Foundational pillars of SEO
1. Good content.
2. Links.
(Yes, that’s radically simplifying things, but go with me here…)
You can have the best content in the world, but if nobody links to it, Google won’t attribute any value to it.
So to get a page to rank in search, you need to have links going to it.
“So how the hell do I go about getting links for my website?”
And yes, getting high quality links to your website is a whole skillset in itself. That’s often why people hire an SEO agency, because it takes a lot of time and energy.
BUT what if I told you there was a hack to this.
That you can control yourself. And is quick to implement.
That would be pretty awesome, right?
OK, so here it is.
Build more internal links.
The more links you build within your own site, the more backlinks Google sees coming to your site.
So yes, the more links you can create on your own site, going from one page of your content to another, the more influential your site becomes in Google’s eyes.
The number one rule to remember when creating links within your own website: Each link must be RELEVANT and USEFUL.
You can’t just add a link from a completely unrelated page or topic. It has to add value.
HOW DO I IMPLEMENT THIS TIP?
Take a look at the 3 most important pages of your website – the 3 pages you want traffic going to, which are most likely to get you sales. This might be:
[emoji house] Home page
[tools emoji] Services page
[calendar emoji] Call booking page
Think about how you can build more links to these pages from elsewhere on your website.
A really easy way to achieve this might be to add a caption to the end of each blog post, or each informational article on your website.
Something along the lines of:
If you enjoyed this article, you might also like [LINK TO OTHER ARTICLE ON YOUR SITE]
And here’s how we can get started working together. [LINK TO YOUR PRIMARY SERVICES PAGE ON YOUR WEBSITE]
This way, you can create a lot of links for high value pages on your website.
This is one of the quickest and easiest way to increase the number of links on your website.
My name's Claire and I’m an SEO and content strategy expert. I help startups and ambitious businesses improve their content, so that customers can find your website in search, and so that when they do, they convert.
I’m a former startup CEO, and I’ve worked for some of the world’s biggest publishers (Penguin Random House, Oxford University Press), as well as training with Google's in-house SEO team. I even built a website to attract 45k in organic search visitors/month. Drop me a line if you need help of any kind with SEO and content.
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