Blog

What is crawling in SEO?

Crawling is the process by which search engine bots follow links on websites to discover and analyze content. It plays a critical role in...

May 75 min read

SEO and Design: a toxic marriage or beautiful love affair?

The following post is a guest post written by Jenny Belanger, owner of Jenny B Designs. Jenny is a frequent collaborator and friend of...

Nov 25, 20249 min read

Google antitrust and SEO

What it means for your business In case you’ve been on vacation, on the moon, or just really busy getting things done, you might have...

Sep 17, 20243 min read

Wix SEO vs Wordpress SEO

Wix SEO vs Wordpress SEO: facts from an SEO expert designed to help small business owners choose the best platform for their website.

Aug 9, 20244 min read

The use of AI in SEO (ft. Jennifer Lopez)

Did you know Jennifer Lopez recently produced and starred in a movie about AI? I was pretty surprised to discover that, but it was a good...

Jul 2, 20243 min read

SEO consistency: a comparison with walking my dog

If you’ve known me for any time at all, or been following me on social media, you’ll probably know I have a dog called Cocoa. She’s a...

Jun 25, 20243 min read

Why you need to fix broken links

We’re going to start this post with a little game of ‘spot the difference’. Here are two very different images of shops. Obviously, the...

Jun 18, 20243 min read

Where we learned our SEO skills

It’s been a while since I introduced myself, and I’ve never really told my SEO origin story anywhere, so here goes: I’m Claire, and I run...

Jun 12, 20244 min read

When NOT to invest in SEO

You’ve probably heard a lot from me and others in my field about how SEO can help businesses. But the truth is, we can’t help everybody....

Jun 11, 20243 min read

Do you speak the language of Google?

🇪🇸 Hola. 🇫🇷 Je m’appelle Claire. 🇩🇪 Ich spreche Google. The language of search can be intimidating to a non-search expert. Here’s a...

Jun 5, 20243 min read

Is your perfectionism killing your search rankings?

Perfectionism kills search rankings. One of the hardest things I’ve had to unlearn as an entrepreneur is perfectionism. If you’re...

Jun 4, 20243 min read

We're in 1st position on Google

OK, so this might not be the greatest SEO achievement of my life. We recently got to the top of the search rankings for 'Somerville SEO...

May 29, 20243 min read

Can local businesses make money from search?

"Someone asked me recently whether it’s really possible to make money from search. And of course, the answer is certainly ‘yes’. But...

May 28, 20243 min read

Does clickbait work in search?

I’m sure you know what I mean when I say the word ‘clickbait’. Over the last few years, we’ve heard more and more about it. Especially...

May 22, 20243 min read

Why do ecommerce businesses do well in search?

Google loves ecommerce businesses. This is because handing over money online is the ultimate marker of trust in a business, and...

May 21, 20242 min read

Things that hurt SEO

Are you inadvertently harming your website's chances of ranking in search? Simple checklist of four areas business owners often get wrong,

May 15, 20243 min read

Aloha Life Digital Feedback

Nothing makes me happier than when we're seeing great results for a client, and when their business is growing exponentially as a result...

Mar 18, 20242 min read

How to get my business to show up in local search

Google only knows where your business operates if you make that information clear to it. If you’re a business that relies on attracting...

Mar 17, 20242 min read

Is targeting a smaller area better for my business?

A lot of people I work with are based in and around Boston. And there's a lot of prestige around getting to the top of the search results...

Mar 16, 20242 min read

What's one thing I can do to get started with SEO?

Whenever someone asks me the best way to get started with SEO, this is what I tell them. Create really great content. Lots of it. And as...

Mar 15, 20242 min read

Free SEO blog post template

Get the exact Search-Engine-Optimized blog template that I used to build my site to 45k organic monthly visitors.

As well as occasional nuggets of wisdom from me.