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Google antitrust and SEO
What it means for your business In case you’ve been on vacation, on the moon, or just really busy getting things done, you might have...
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Blog
Aug 94 min
Wix SEO vs Wordpress SEO
Wix SEO vs Wordpress SEO: facts from an SEO expert designed to help small business owners choose the best platform for their website.
Jul 23 min
The use of AI in SEO (ft. Jennifer Lopez)
Did you know Jennifer Lopez recently produced and starred in a movie about AI? I was pretty surprised to discover that, but it was a good...
Jun 253 min
SEO consistency: a comparison with walking my dog
If you’ve known me for any time at all, or been following me on social media, you’ll probably know I have a dog called Cocoa. She’s a...
Jun 183 min
Why you need to fix broken links
We’re going to start this post with a little game of ‘spot the difference’. Here are two very different images of shops. Obviously, the...
Jun 124 min
Where we learned our SEO skills
It’s been a while since I introduced myself, and I’ve never really told my SEO origin story anywhere, so here goes: I’m Claire, and I run...
Jun 113 min
When NOT to invest in SEO
You’ve probably heard a lot from me and others in my field about how SEO can help businesses. But the truth is, we can’t help everybody....
Jun 53 min
Do you speak the language of Google?
🇪🇸 Hola. 🇫🇷 Je m’appelle Claire. 🇩🇪 Ich spreche Google. The language of search can be intimidating to a non-search expert. Here’s a...
Jun 43 min
Is your perfectionism killing your search rankings?
Perfectionism kills search rankings. One of the hardest things I’ve had to unlearn as an entrepreneur is perfectionism. If you’re...
May 293 min
We're in 1st position on Google
OK, so this might not be the greatest SEO achievement of my life. We recently got to the top of the search rankings for 'Somerville SEO...
May 283 min
Can local businesses make money from search?
"Someone asked me recently whether it’s really possible to make money from search. And of course, the answer is certainly ‘yes’. But...
May 223 min
Does clickbait work in search?
I’m sure you know what I mean when I say the word ‘clickbait’. Over the last few years, we’ve heard more and more about it. Especially...
May 212 min
Why do ecommerce businesses do well in search?
Google loves ecommerce businesses. This is because handing over money online is the ultimate marker of trust in a business, and...
May 153 min
Things that hurt SEO
Are you inadvertently harming your website's chances of ranking in search? Simple checklist of four areas business owners often get wrong,
Mar 182 min
Aloha Life Digital Feedback
Nothing makes me happier than when we're seeing great results for a client, and when their business is growing exponentially as a result...
Mar 172 min
How to get my business to show up in local search
Google only knows where your business operates if you make that information clear to it. If you’re a business that relies on attracting...
Mar 162 min
Is targeting a smaller area better for my business?
A lot of people I work with are based in and around Boston. And there's a lot of prestige around getting to the top of the search results...
Mar 152 min
What's one thing I can do to get started with SEO?
Whenever someone asks me the best way to get started with SEO, this is what I tell them. Create really great content. Lots of it. And as...
Mar 142 min
Do faster websites really get more visitors?
Picture this: You're browsing online for something you need, and you click on a website. But instead of getting what you're looking for,...
Mar 132 min
What the heck is a keyword?
You’ve probably heard this word banded around quite a bit online. And you know it relates to search, but what exactly is a keyword? Well,...
Free SEO blog post template
Get the exact Search-Engine-Optimized blog template that I used to build my site to 45k organic monthly visitors.
As well as occasional nuggets of wisdom from me.
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