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Do faster websites really get more visitors?

Updated: Mar 19

Picture this: You're browsing online for something you need, and you click on a website. But instead of getting what you're looking for, you're watching a loading screen... and waiting... and still waiting. 🕒 Frustrating, right? Most of us would just hit the back button and try another site. (I know I would.)

That's exactly why website speed is important!

  • A fast-loading site creates a good first impression. It's about professionalism and reliability. Slow websites, on the other hand, make us think twice about the quality and credibility of the site.

  • A smooth, speedy site keeps users happy. And happy users are more likely to stick around, browse more, and even come back later.

  • Search engines, like Google, love websites that deliver good experiences for people. If people like fast websites, Google likes fast websites. So a quicker site can lead to better search rankings, and that means more visibility for your site!

  • With more people using their phones to browse the internet, a fast-loading site on mobile is crucial. Mobile users often have less patience for slow-loading sites. (Yup, guilty.)🌟

So yes, if it isn't abundantly clear from all this, site speed MATTERS.

Quick tip: check your website's speed with tools like Google's pagespeed insights. Even small changes can sometimes make a really big difference.


My name's Claire and I’m an SEO and content strategy expert. I help startups and ambitious businesses improve their content, so that customers can find your website in search, and so that when they do, they convert.


I’m a former startup CEO, and I’ve worked for some of the world’s biggest publishers (Penguin Random House, Oxford University Press), as well as training with Google's in-house SEO team. I even built a website to attract 45k in organic search visitors/month. Drop me a line if you need help of any kind with SEO and content.



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