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Do faster websites really get more visitors?

Updated: Mar 19

Picture this: You're browsing online for something you need, and you click on a website. But instead of getting what you're looking for, you're watching a loading screen... and waiting... and still waiting. 🕒 Frustrating, right? Most of us would just hit the back button and try another site. (I know I would.)


That's exactly why website speed is important!


  • A fast-loading site creates a good first impression. It's about professionalism and reliability. Slow websites, on the other hand, make us think twice about the quality and credibility of the site.

  • A smooth, speedy site keeps users happy. And happy users are more likely to stick around, browse more, and even come back later.

  • Search engines, like Google, love websites that deliver good experiences for people. If people like fast websites, Google likes fast websites. So a quicker site can lead to better search rankings, and that means more visibility for your site!

  • With more people using their phones to browse the internet, a fast-loading site on mobile is crucial. Mobile users often have less patience for slow-loading sites. (Yup, guilty.)🌟

So yes, if it isn't abundantly clear from all this, site speed MATTERS.


Quick tip: check your website's speed with tools like Google's pagespeed insights. Even small changes can sometimes make a really big difference.


 

My name's Claire and I’m an SEO and content strategy expert. I help startups and ambitious businesses improve their content, so that customers can find your website in search, and so that when they do, they convert.

 

I’m a former startup CEO, and I’ve worked for some of the world’s biggest publishers (Penguin Random House, Oxford University Press), as well as training with Google's in-house SEO team. I even built a website to attract 45k in organic search visitors/month. Drop me a line if you need help of any kind with SEO and content.

 

 

Thanks for taking the time to stop by my site! If you liked this article, here's how you can get lots more free SEO and content stuff from me...

 

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