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What is an SEO company?
- Claire Ransom
- May 28
- 5 min read
An SEO company helps improve a website’s visibility in search engine results.They optimize content, structure, and keywords to attract more organic traffic, helping businesses gain higher rankings and reach more potential customers.
1) What is an SEO company?
An SEO company specializes in improving a website’s performance on search engines to attract more potential customers. They achieve this by refining the site’s content, structure, and overall online presence to improve rankings and visibility.
Today we're in a slightly weird and awkward position—because we're going to be talking about how good we are at what we do. Yes, we run an SEO company, and yes, we really are very good at it.
So, this whole article might come across like we’re tooting our own horn, but honestly—how else can we explain what an SEO company does?
The primary aim of SEO experts is to ensure your business gets the clicks, traffic, and love it deserves. Think of an SEO agency like Aloha Life Digital as your website’s personal trainer - except instead of crunches and cardio, we’re all about keywords and rankings.
The joy of this job is that we can take any website—no matter the profession or industry—and work our magic to help it shine. In return, we get happy clients who see more opportunities to grow their brand or business.
And this, ladies and gentlemen, is exactly why we love what we do!
2) What does an SEO company do?
The services of an SEO company are tailored to meet the needs of your business and website. This involves not only driving organic traffic toward your site, but also focusing on converting that traffic into high-potential leads:
Keyword research: An SEO specialist will analyze what your target audience is searching for and use this information to identify specific words and phrases.
On-page optimization: Key elements of every page on your site will be refined, including title tags, meta descriptions, header tags, and URL structures.
Technical SEO: Ensuring your website's infrastructure supports optimal search engine performance - also known as 'crawlability' - is the key to improving both user experience and search engine rankings.
Content creation: Content is king, but only if it’s created with SEO in mind. Luckily, it is possible to write great content that is not only high-quality and informative but also optimized for search engines (hopefully this post will be a testament to that, but time will tell!).
Link building: Backlinking, such as securing a guest post on a reputable industry blog or having a link mentioned in a well-known news outlet, can significantly boost a site’s credibility in the eyes of search engines.
Local and programmatic SEO: For businesses targeting a local audience, local SEO is crucial for improving visibility in location-based searches, while programmatic SEO captures broader search traffic through the automated creation of location or service-specific pages.
Analytics and reporting: A reputable SEO agency will use tools like Google Analytics and Google Search Console to measure key metrics, such as organic traffic, bounce rates, and keyword rankings. This data offers valuable insights into what's working and where adjustments are needed.
3) How to choose an SEO company – our 5-step guide
The perfect SEO partner should align with your company's goals, values, and needs. Whether you're looking to boost traffic, improve local rankings, or enhance your online presence, the right SEO company can make all the difference in achieving consistent growth.
Finding the right SEO company can be complicated because these agencies are, by the nature of their industry, very skilled at getting to the top of Google search rankings! And yes, while hitting that coveted top spot is proof that an SEO agency is good at what they do, you need to delve a little deeper into their credentials to choose the perfect partner.
a) Set clear SEO goals
Before you start searching for an SEO company, it’s important to clearly define what you hope to achieve. Are you looking to increase your website traffic, improve your rankings for specific keywords, boost local visibility, or generate more leads and sales?
As a business owner, all of this might feel like a bit of a mystery—and that’s exactly why we offer in-depth consultations. We work closely with clients to identify their goals and create a tailored SEO strategy that aligns with their business objectives. From there, the plan can be implemented by your in-house team or handed off to a trusted SEO agency (hopefully us!) to help move your business forward.
b) Find an SEO company with proven success
Look for an SEO company with a top-notch track record - this doesn't necessarily need to be within your industry or niche, but adaptability is essential. Thoroughly check out case studies, client testimonials, and results they've delivered in the past.
Remember that this is a performance-driven industry, so if the SEO agency you're scouting out isn't shouting about their results from the rooftops, alarm bells should be ringing!
c) Understand their approach
You don't have to be an SEO expert to understand the approach an agency takes to achieve results (after all, if you knew how this stuff worked, you'd probably be doing it yourself!). However, there is a right way and wrong way to go about boosting traffic to your site. If a company is promising quick fixes by using shortcuts like buying backlinks, they're probably not right for you.
At Aloha Life Digital, our focus is on proven, ethical SEO practices that bring sustainable, long-term results for our clients. That's why our performance is measured in client revenue, lead conversion rates, and organic traffic, so we can demonstrate to our clients just how much value our services can add.
d) Compare SEO pricing
SEO pricing can vary widely, so it's important to know exactly what you're paying for and whether the costs align with your business goals.
For example, most of our clients opt for a comprehensive package that covers every aspect of SEO, but we also offer ad hoc SEO services to meet the specific needs of individual clients.
e) Assess communication and customer support
Trust, communication, and excellent customer service are essential when working with an SEO agency. You should feel confident in the changes they suggest, but without feeling bombarded by technical jargon or complex strategies.
We hope this has provided some clarity on exactly what an SEO company is and what we do. If you feel inspired and ready to grasp the opportunities that partnering with an SEO agency can offer, we’d love to chat more, so please don't hesitate to get in touch!
My name's Claire and I’m an SEO and content strategy expert. I help startups and ambitious businesses improve their content, so that customers can find your website in search, and so that when they do, they convert.
I’m a former startup CEO, and I’ve worked for some of the world’s biggest publishers (Penguin Random House, Oxford University Press), as well as training with Google's in-house SEO team. I even built a website to attract 45k in organic search visitors/month. Drop me a line if you need help of any kind with SEO and content.
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