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How to get my business to show up in local search

Google only knows where your business operates if you make that information clear to it.

If you’re a business that relies on attracting customers in a specific geographical area, it’s really important that Google knows exactly where your business is located.

Google bots need to be able to scan your website, and understand certain keywords and information relating to location.

Contrary to popular belief, this doesn’t actually mean you have to do anything particularly technical to your website.

Broadly speaking, there are two ways to tell Google where your business is located.

1) You include content on your website that includes information about your location.

2) Your website is linked to other websites that are relevant to your local geographical area, like local business directories, or other local business websites.

I’ll cover the point 2) in more detail in a future post, but here are some really quick ways you can start to indicate to Google where your business is located:

  • Make sure your address is included on your website (ideally in the footer).

  • Embed a Google map of your address (if you have one).

  • Mention your location wherever it is genuinely relevant and useful throughout your website.

  • List out the local areas you serve on your homepage, and on your service pages.

  • Create an individual page for each location in which your business operates.

  • You can even provide driving directions to each of your locations from your headquarters.

And what do all these techniques have in common?

They provide genuinely useful and relevant information for an end user.

And that is basically all Google is looking for.

Be kind to your audience by providing relevant and useful information for your audience.

And you will quickly find that you start to appease the Google Gods as a by-product.


My name's Claire and I’m an SEO and content strategy expert. I help startups and ambitious businesses improve their content, so that customers can find your website in search, and so that when they do, they convert.


I’m a former startup CEO, and I’ve worked for some of the world’s biggest publishers (Penguin Random House, Oxford University Press), as well as training with Google's in-house SEO team. I even built a website to attract 45k in organic search visitors/month. Drop me a line if you need help of any kind with SEO and content.


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